Jun. 26, 2018

Rough Terrain: Don’t Tread on Celebrities’ Right of Publicity

Bicycle company Trek recently settled a trademark law suit over their series of mountain bikes with “fat” tires that allow the riders to traverse virtually any terrain. Trek dubbed the bikes the “Farley” series. The estate of the notoriously heavy comedian (an absolute genius), Chris Farley, filed suit claiming that Trek purposely did this in […]

Jun. 8, 2018

Can a Trademark Be Too Clever? Elon Musk Attempts to Find Out.

Elon Musk is boring. In an effort to solve the traffic problem in Los Angeles, Musk has begun implementing plans to build underground tunnels for a high-speed rail system. To do this, Musk founded “The Boring Company” in 2016 and has since begun testing designs and methods for establishing a low-cost tunnel system underneath the […]