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Why Having a Domain Won't Stop People From Using Your Brand
The first thing many people think about when it comes to a company’s online presence is the domain name. But while it is undeniably important to own the most direct and official sounding domain name for your business, it won’t do much to help stop anyone else from using your brand. Instead, to protect your name and overall branding, you have to lean on trademark law. While you have some protection just through use, obtaining a federally registered trademark is the absolute best way to stop others from using your name and branding.
Plus, while having a domain does not protect your brand or your trademark, having a registered trademark can help you in a domain dispute.
What’s With All These Celebrity Trademark Filings?
Federal trademark registration is highly valuable because it gives the owner exclusive rights to use the trademark with the associated goods or services. However, obtaining registration can be difficult as the mark must qualify for registration and can’t be too similar to another registration. Because of the value of a registered trademark, there has been a recent uptick in the number of notable filings by celebrities or other famous organizations.
